Marketers benefit from Ty’s marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored 'Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing'. An award-winning marketer, international speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor.

With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. What entrepreneurs get wrong when using social media + LinkedIn What’s working well on LinkedIn right now insights from new researchĤ. How SM and LinkedIn can be used for different goalsģ. We'll discuss a number of things including:Ģ.

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